The Wig Idea: Why We’re Talking About Wigs Now

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ibrahim imaadh

That one was a wig. Wig. Wig… Lineisy Montero… That was three wigs. Nicole Kidman… Black wig…” Fresh from the spring/summer 2018 shows, uber-hairstylist Sam McKnightlaughs as we peruse his pictorial anthology, Hair by Sam McKnight. “Yes, yes,” he concedes. “I do like wigs.”

So, it seems, do others. Duffy – the hairstylist, not the singer – sent models at Haider Ackermann down the runway rocking jaggedly cut pixie wigs. On the Moschino catwalk, the girls – Taylor! Gigi! Adwoa! Bella! Kaia! – were given short crops by Paul Hanlon, his choppy ode to Christy Turlington meets Jean Seberg and Mia Farrow. At Fendi, McKnight’s blue and green “mini wigs” became faux side fringes on the crowns of Kendall et al. There are no two ways about it: the wig is truly back in fashion.

This has been no overnight success, however; for the black community, the wig has always played a key role in women’s beauty regimes. The difference is that now it has gone stellar. Its trajectory has been steady. There are the characters (Nicki MinajLady Gaga, Sia), the editorial shoots, social media (Kylie Jenner), television, music videos (that wig-shop scene in Beyoncé‘s “Formation”), film ( Jared Leto as Rayon in Dallas Buyers Club), the streets (from Brixton to Brooklyn)… The wig has stealthily worked its way out of the closet and into our conversations. It is no longer a dirty secret.

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